Avistelé at River Oaks Voted One of Houston’s Top Downtown Apartments

March 9th, 2010

HOUSTON – Avistelé at River Oaks recently was voted one of Houston’s Top Downtown Apartments for 2009 in the second annual ApartmentWIZ awards giveaway.

Voting took place among Houston apartment locators and residents based on five factors – overall value, downtown location, quality of property management, building maintenance and overall tenant satisfaction. Avistelé at River Oaks received the “2009 Top Houston Downtown Apartments” seal and a plaque recognizing the achievement.

Widely known as one of nation’s hottest residential locales, Downtown Houston provides easy access to the arts, fine dining, a great nightlife and easy commutes. Created to change the way people experience multi-family housing, Avistelé at River Oaks celebrates the passions and interests of its members within a vibrant, uplifting community environment.

Bringing back an emphasis on community and personal services, Avistelé at River Oaks offers its members customizable homes and extensive concierge services, including pet walking, pet care services, valet trash removal, maid services and errand services

Avistelé at River Oaks encourages members to customize their living space to reflect their tastes and values.  While choices at most apartment complexes are limited or absent entirely, Avistelé at River Oaks offers personalization through custom painting from designer palettes as well as Avistelé’s Cachet Upgrade Program, featuring jetted tubs and hard-surface countertops.

The Avistelé at River Oaks Community Center offers one of many features to make life more enjoyable for its members.  The Center includes a business area with complimentary wireless internet access (inside as well as poolside). Also located within the Community Center is a fitness center, and just outside is a resort-size swimming pool and patio area with barbeque grills located throughout the community.

Avistelé Lifestyle Communities distinguish themselves along three major themes: creating and maintaining a beautiful physical environment, demonstrating a commitment to extraordinary service, and fostering a profound sense of community pride among its members.

ABOUT AVISTELÉ AT RIVER OAKS APARTMENT COMMUNITY
Avistelé at River Oaks offers a variety of one- and two-bedroom apartments in a luxurious community environment. Customized concierge services are complemented by upscale amenities, including an on-site fitness center and poolside barbeque grills. Members can enjoy covered, off-street parking in a private garage. Tours are available Monday through Saturday with extended evening hours until 7 p.m. on Tuesdays and Thursdays.  Six Avistelé communities are located throughout Florida, Georgia and Texas.

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Mendence Promoted to Senior Account Service Coordinator

February 24th, 2010

Maryville, Tenn. — Mary Beth West Consulting, LLC, a public relations and reputation management consulting firm in Maryville, Tenn., announced today the promotion of Mallorie Evans Mendence to senior account service coordinator. 

Mendence – a Blount County native and graduate of Maryville High School – joined Mary Beth West in December 2007, following her graduation with honors from Berry College in Rome, Ga., with a degree in public relations, as well as completion of a summer internship with Mary Beth West and other practicum experience. 

In her position with the firm, Mendence works with the account team to coordinate campaigns for agency clients, such as Blount Education Initiative and Dominion Virginia Power.  Mendence has previously served on the board of the Community Food Connection of Blount County and currently serves on the board of the Maryville City Schools Foundation.  She is an associate member of the Public Relations Society of America / Volunteer Chapter.

“Mallorie brings qualities to her work that every young professional in public relations should aspire to, including a focus on ethics and understanding how to manage the process of real relationship-building,” West said.  “She has made many valuable contributions to our team.” 

Mendence received several recognitions while at Berry College, graduating cum laude and making the academic Dean’s list for four semesters. Other honors included being named to the Who’s Who Among Students in American Universities and Colleges and being selected to Omicron Delta Kappa, a national leadership honor society.

Mendence lives in Maryville with her husband, Eddie, who teaches English at Maryville High School. 

Established in 2003 and located in the Law Building in downtown Maryville, Mary Beth West Consulting works with clients to advance their communications, relationships and reputations to meet business objectives.  The firm’s services include integrated brand marketing communications strategies and campaigns; media, community and employee relations programs; social and interactive media strategies and program management; crisis preparedness; and special events.

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Achieving Work-Life Balance

February 24th, 2010

By Amy Schwinge

What is your definition of work-life balance ?  I think before you can achieve work-life balance, you have to define what it means to you.  Work-life balance is a relative term that can mean different things for different people.

First of all, I would recommend identifying the priorities you want to achieve in both your personal and work activities.  Then, focus on those priorities, and plan the rest of your life around those priorities.

Many of you probably are thinking that this is easier said than done, right?  Well, it’s a start.

I like to follow the advice of Albert Einstein who said, “Life is like riding a bicycle. To keep your balance, you must keep moving.”

I would imagine that most of us are moving rapidly in this day and time, and the balance is more like a juggling act.  The key is to channel that movement into your top priorities.  Whether your priorities are balancing family, work, volunteer activities, religious activities or school, list your top priorities of each, and attempt to achieve those goals in a manageable schedule.

According to worklifebalance.com, “Work-life balance does not mean an equal balance. Trying to schedule an equal number of hours for each of your various work and personal activities is usually unrewarding and unrealistic. Life is and should be more fluid than that.

Your best individual work-life balance will vary over time, often on a daily basis. The right balance for you today will probably be different for you tomorrow. The right balance for you when you are single will be different when you marry, or if you have children; when you start a new career versus when you are nearing retirement.”

For me, I strive to exceed the expectations and goals of our clients and my manager at work while spending as much quality time as possible with my family in addition to teaching online classes from time to time.

Recently, I had a Daughter-Mommy day with my five-year-old, and in her words, “It was the best day ever.”  We went to lunch together, her gymnastics class, then shopping.  While at the mall, she asked if she could get her ears pierced—kind of out of the blue.  Whenever the subject of getting her ears pierced had come up in the past, my husband and I always told her it was her decision IF and when she wanted to do it.  So, she did get her ears pierced—with no tears surprisingly. She was on top of the world, and so was I. We had a great rest of the evening as a family when my hubby got home from work. I definitely achieved my family balance that day!

What are some examples of your work-life balance?

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The Virtue of “Listening Points”

February 19th, 2010

By Mary Beth West, APR

Several members of our team attended the February PRSA Volunteer Chapter meeting, where Gary McCormick, APR, Fellow PRSA – this year’s national PRSA chair / CEO and Knoxville-based Scripps communications exec – shared insights on the 2010 outlook shaping the public relations profession.

Among his recommendations on navigating social media relationship management, Gary urged the audience to consider developing “listening points,” not just talking points, in order to manage dialogue with diverse audiences who undoubtedly are calling the shots like never before.

To us, the idea of listening points draws upon an oldie but a goodie – the issues management playbook – whereby the PR team identifies and constantly monitors outside issues impacting, or potentially impacting, an organization’s world and that of its stakeholders. 

The process involves taking those issues and helping an organization stay one or more steps ahead, not just via messages, but via policies, procedures and behaviors that stakeholder groups view as the only legitimate evidence of where an organization really stands. 

Hence, the role of listening . . . after all, you can’t effectively advocate for an organization’s position if you’re deaf to the voices and points of view around you.  In equal measure, you can’t help guide an organization’s decision-making toward the best business decisions if management can’t (or won’t) hear, comprehend and hold some level of empathy for how stakeholder groups absorb the impact of those decisions.

Great case in point: the apparent lack of effective listening going on in much of the financial sector regarding executive compensation. 

Chapter President Susanne Dupes, APR, closed the meeting by announcing a $1,000 gift given to the UT College of Communication & Information’s public relations program in Gary’s honor, a gift in which our firm was proud to take part.  A terrific leader like Gary, who is keeping our profession’s best practices front-and-center, couldn’t be more deserving.

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Young PR Professionals Can Gain Valuable Experience by Volunteering on Non-Profit Boards

February 18th, 2010

By Mallorie Mendence

Starting your first job is a scary experience, and realizing what comes with the new position can be overwhelming for many.  One expectation that I did not have entering my new position was to join a non-profit board right after being hired.  I was not pressured into volunteering for the board; instead, I actually thought it would be beneficial to me as I continued to hone my PR skills. 

That thought turned out to be an understatement.  Joining the non-profit board gave me the opportunity to use my PR skills, meet new people and learn more about the community in which I live and work.  I recommend to any new PR professional not to think of volunteering for a non-profit board as part of your job, but rather as an opportunity to better yourself and your craft.  The experience on a board can be a nice addition to any resumé, and materials created while working on a board can be added to strengthen a portfolio.

The experience that I received as a member of a non-profit board was so valuable that I recently joined another non-profit board. After two years of service, I can say that I was able to work on tasks and projects that I would not have had an opportunity to manage at my job.  The experiences have enabled me to develop my skills, build new relationships and serve the community. I have found giving back to my community has been very rewarding for both my career and my personal life.  Any new PR professional eager to grow and develop his or her skills should consider joining a non-profit board as a good first step that will lead to many more.

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East Tennessee Firms Launch Interactive Springboard

February 15th, 2010

Interactive Agency and PR Firm Start Joint Venture

Knoxville and Maryville, Tenn. — Blue Media Boutique, a web development and interactive agency, and Mary Beth West Consulting, a public relations and reputation management consulting firm, announced today the launch of Interactive Springboard, a joint venture that provides an integrated, research-based approach to social media that supports client marketing communications.

The firms, led by Tori Rose of Blue Media Boutique and Mary Beth West, have partnered successfully on several diverse client projects since 2008 involving web strategy and social media and are now formalizing their collaboration under the Interactive Springboard name.

“Our work model is unique to this market in both its collaborative approach between two highly specialized firms and its focus on utilizing market research,” West said.  “Many current social media programs suffer two missing links: the effective use of audience research and a content-development process that drives dynamic relationship-building.  Our team is prepared to meet those client needs for better online engagement.”

According to West and Rose, the best web development and social media strategies demand client-specific audience research as the foundation.  Without that research, companies risk taking a “shotgun” approach and failing to realize the benefits of social and online community-building to their true potential. 

In some cases, companies get in over their heads and launch social media applications that they are unable to support with consistent and relevant content for their online audiences, resulting in a loss of credibility with customers and the public alike, Rose said.

“Great social media execution is the ultimate moving target today,” Rose said.  “With the constant changes taking place in social media technology development and use by consumers and businesses worldwide, it’s critical for clients to know their own customer base first-hand and how their media-use behaviors are trending.” 

Both firms comprising Interactive Springboard offer diverse team backgrounds and have their own histories of extensive work partnering with other third-party agencies and teams, both in the Knoxville market and beyond.

Blue Media Boutique’s design, programming and animation professionals are based across the continent and include a collective 50-plus years of interactive and web development experience.   

Rose’s background is extensive and diverse, spanning several marketing disciplines over a period of 16 years at companies in the United States and Canada. Most recently, as vice president, creative director of RIVR Media Interactive (RMI), Rose was responsible for RMI’s creative vision, design, and interactive projects for a wide variety of clients, including PricewaterhouseCoopers, John F. Kennedy School of Government, Shell, Gibbes Museum of Art, and Duke University. In addition to launching RMI’s first property, Needled.com, Rose developed three award-winning pieces for the Duke University Talent Identification Program (TIP) and won a PRSA and IABC award for two Morrison Management Specialists projects.

Prior to RIVR, Rose served as creative director of Edison Schools in New York, Chris Whittle’s entrepreneurial initiative to change public education in America. Rose was a key player in the design and development of Edison’s distance learning initiative—using live video, animation and Internet resources to deliver a K-12 curriculum program and professional development training to the classroom. She holds a master’s degree in media from The New School University and a bachelor of arts degree from Wake Forest University.

The team at Mary Beth West Consulting includes a collective 75-plus years of marketing communications and public relations experience working in-house with such companies as General Motors, Boeing, Lockheed Martin, Blue Cross/Blue Shield Association, Eastman Kodak, Corrections Corporation of America and Champion Products.

Accredited in public relations, Mary Beth West’s own 16-year career has included award-winning work producing national media relations campaigns, employee communications programs and crisis preparedness systems in the energy, financial services and corporate sectors.

West has served two appointments on the national board of the Public Relations Society of America (PRSA), the world’s largest organization of public relations professionals, and is a past president of the Knoxville-based PRSA Volunteer Chapter.  She serves on the UT College of Communication and Information Board of Visitors.

Interactive Springboard can be found on Facebook and Twitter.

About Blue Media Boutique
Based in Knoxville, Tenn., Blue Media Boutique provides creative, technology and marketing services, including design, development, animation, video, illustration, branding, print, e-commerce, database, CMS, search optimization, copywriting, promotions, events and campaigns.

About Mary Beth West Consulting, LLC
Based in Maryville, Tenn., Mary Beth West Consulting advances clients’ communications, relationships and reputations to meet business and organizational objectives.  The firm’s services include research strategy, integrated marketing communications campaigns; media, community and employee relations programs; interactive media strategy and program management; crisis preparedness; and special events.

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LeConte Wealth Management Provides Insights on Roth IRA Conversions

February 14th, 2010

Consumers Should be Wary of Advice That Simply Benefits Adviser’s
Sales Agenda

Alcoa, Tenn.— Just as the film “The Wizard of Oz” can thrill a child, perhaps nothing instills a greater sense of innocence, fear and deliverance for adults than the IRS.
 
“After all, what could motivate a taxpayer more than the thought of peeking behind the curtain to discover a new way to minimize taxes,” said Andy Oakes, financial adviser for LeConte Wealth Management. 

For taxpayers in 2010, the “yellow brick road” is the Roth IRA conversion, which takes advantage of two IRS provisions that are limited to this year alone.  However, according to Oakes, consumers need to take precautions.

“Using the ‘Oz’ analogy, the flying monkeys in this story are not IRS agents — instead, they’re the bankers, insurance agents and stock brokers who would counsel a client to convert a Roth IRA simply to close a sale rather than to help the client realize retirement dreams,” Oakes said.

LeConte Wealth Management offers several tips for navigating these tricky IRA waters:

First the Facts:
Two things have changed for 2010. In previous years, if one’s income exceeded $100,000, a Roth IRA conversion was not an option. This limit has been eliminated.  More importantly, the typical Roth IRA conversion generates taxes due in the year the conversion takes place.  For 2010 only, however, the tax due from conversion can be delayed and split between tax years 2011 and 2012. 

“These taxes must still be paid—just at a later date,” said Oakes. 

To Convert or Not to Convert:
It is important for consumers to ask themselves, “When do I want to pay tax on my accumulated retirement money?”  According to Oakes, the correct answer should be, “When my tax bracket is lowest.”

First, take a look at your tax return for 2009 once it has been filed and determine your “marginal tax bracket,” also known as your personal top tax rate.  Then, think about what your income will be in the future, specifically, in retirement.  If your tax rate will go up in the future, it may be worth converting. If you will be in the same or a lower tax bracket, it is likely not worth converting. 

“Consumers should be sure that their choices on converting or not benefit them, not someone else,” Oakes said.

Below are some commonly asked questions and red flags that LeConte Wealth Management encourages consumers to watch out for if approached to convert a Roth IRA:

1. “My adviser says that if I convert, I can leave my IRA to my kids tax-free.” 

That may indeed be the result, but keep in mind that if your heirs will be in a lower tax bracket than you, converting could mean a bigger tax bill.  Paying now does not always mean paying less when it comes to taxes.

2. “My insurance agent recommended converting an old 401(k) to a Roth IRA using an annuity that will give me guaranteed income in retirement.” 

Converting has nothing to do in itself with what types of investments you choose.  Given that 401(k) plans can have very low expenses, and that some variable annuities have recurring annual expenses approaching 4 percent, you should be wary of conversion as justification to alter your investment strategy.  This is a classic bait-and-switch where a good strategy and a bad product do not a happy investor make.

3. “Someone at my bank suggested converting my IRA to a Roth IRA, but I was concerned that I wouldn’t have the money to pay the extra taxes in 2011 and 2012.  They said not to worry and that I could take a loan on my 401(k) or get a home equity loan to make up the difference.” 

Not having a ready source of funds to pay taxes is perhaps the biggest obstacle to conversion.  Three things you should avoid altogether in coming up with the money to pay taxes on conversion are 1) depleting your cash reserve or emergency fund, 2) taking any sort of loan, and / or 3) taking a distribution from the retirement account, which may incur early withdrawal penalties.  If you do not have a liquid source of capital to pay the taxes, converting is probably not right for you.

Bottom Line:
You should be able to answer “yes” to all of the following questions:
1. Is it probable that a conversion will reduce the overall tax I will pay on my retirement savings?
2. Do I have enough money outside my retirement accounts to pay the tax?
3. Does converting make sense given my specific financial goals?

Visit LeConte Wealth Management’s Web site for more financial information and access to free financial tools and calculators. 
ABOUT LECONTE WEALTH MANAGEMENT, LLC:
Established in 2007 and located at 269 Cusick Road, Alcoa, Tenn., 37701, LeConte Wealth Management, LLC helps clients develop a plan to accumulate and preserve their wealth in pursuit of their unique financial goals.  With more than 30 years of cumulative experience, the firm’s team provides asset management, retirement planning, estate planning, risk management and business planning. Securities and Advisory Services offered through Commonwealth Financial Network, Member FINRA/SIPC, a Registered Investment Adviser.

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Balancing Work and Personal Fulfillment . . . Monday and Every Day

February 9th, 2010

By Tyra Haag

“Sounds like someone has a case of the Mondays.” 

This is one of my favorite quotes from a brilliant comedy—the 1999 film “Office Space.” 

One way I avoid a “case of the Mondays” and achieve a greater work-life balance is to spend time volunteering in and around the Knoxville community.  Volunteering with great organizations like the Friends of the Smokies, Big Brothers Big Sisters and the Oak Ridge Playhouse  (just to name a few) not only fulfill me more than those I’m actually serving , but they also have allowed me to communicate with different groups in different types of settings. 

Spending time as a volunteer and being a good leader outside your company allows you to carry over those same qualities into your professional environment.  With the right mind-set and support system (thankfully, mine includes a wonderfully helpful, supportive and understanding husband), achieving a better work-life balance is possible. 

Of course, extracurricular activities outside the office should never be a substitute for professional development opportunities.  Employees always should have a thirst for knowledge and growth within their respective profession.

Simply put, happy employees are productive employees.  It’s certainly refreshing to work for an agency that encourages harmony between work and play, so that I can perform at my best.

For me, a better work-life balance produces greater productivity in the office, increased well-being at home and the opportunity to express myself through several creative outlets, so that when my alarm clock goes off on Monday mornings, this working mom doesn’t have a “case of the Mondays.”

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Traditional Home Names Knoxville’s Todd Richesin Among “20 Young Designers to Watch”

February 8th, 2010

Community Can Vote for Richesin as “Favorite Young Traditional Designer” in Duralee-Sponsored Online Contest and Enter for Chance to Win Custom Room Design

Knoxville, Tenn. – “Southern charm and lots of it” — that’s how the editors at Traditional Home describe Knoxville’s Todd Richesin in the March 2010 issue now on newsstands, which features Richesin as one of the “20 Young Designers to Watch.”

“This is a huge honor in the interior design world,” said Richesin, owner of Knoxville-based Todd Richesin Interiors.

Associated with Traditional Home’s accolade is an online contest for “Favorite Young Traditional Designer,” where voters have the chance to win a custom room design makeover and $5,000 worth of Duralee fabric. 

Richesin is among 20 designers nationwide vying for the prestigious title.

“This contest has been an eye opener for me,” Richesin said. “The support I have gotten has been truly humbling.”  Richesin is currently in the lead but just by a few votes and hopes the generous people of East Tennessee will throw their support behind him.

Todd’s supporters can cast their vote every day between now and March 23. “Of course, voting more often significantly increases your chance to win the contest and the free room design,” Richesin adds. “We can do it and a southern boy can win, but we need to keep the votes coming.”

The winner will be revealed in the October 2010 “Designers on a Design” issue of Traditional Home. 

Also in recent months, Richesin was selected as one of House Beautiful’s “Next Wave of Top 20 Designers” in the December / January 2010 issue.

According to Richesin, along with such national recognition comes the stigma of being inaccessible and too expensive.

“That’s the biggest myth out there about me,” Richesin said. “Whether I’m renovating an entire home or simply rearranging furniture for a client, I’m always available for a consultation and flexible with how much or little to spend on a project.”                                                              

Yet Richesin has made such a good impression on Traditional Home, they are featuring his stunning Key West conch design home in their June 2010 issue. His experience spans a 20-year period, and he has built a sizeable portfolio of upscale client projects throughout East Tennessee and the United States.

“My goal when meeting with a client is to design a space that allows its owners’ personalities to shine,” Richesin said. “That’s why I’m proud to say I don’t have just ‘one look’ because I truly drill down to the heart of a home. Each project is distinct and unique to the owner.”

Frequent client Jennifer Talbott has worked with Richesin for more than 15 years, on everything from an intensive renovation of an older home to improvements on a new vacation home.

“Todd possesses a rare ability to adapt to unexpected issues that almost always arise when working on complicated projects on an older home, without compromising the integrity of the result,” Talbott said.  “My home looks like my home and is not duplicated on any other projects.”

Spreading design knowledge and providing the best service possible is Richesin’s top priority. 

“By learning how my clients live in their homes, I’m able to interpret their design dreams and make them a reality,” he said.

Originally from Sweetwater, Richesin manages a fully appointed studio located in West Knoxville at his French manor house, which for the past ten years has played host to a complete interior design service. It is here where clients will find one of the South’s most exclusive fabric and furniture resource libraries.

“It would be such an honor to bring home the title of ‘Favorite Young Traditional Designer’ to a community that I treasure dearly and invest much time in – both personally and professionally,” Richesin said.   

Click here to vote for Richesin.

About Todd Richesin Interiors, LLC
Based in Knoxville, Tenn., Todd Richesin Interiors, LLC, is a full-service interior design studio that utilizes custom furniture, antiques and luxury fabrics to express each client’s individual style.  The firm’s services include floor plan design; pre-construction analysis of floor plans and furniture layouts; flooring, plumbing, tile and lighting selection; selection of all interior finishes; cabinetry consultation and design; custom furniture, draperies, rugs and accessories; artwork selection and antiques. 

Richesin is also a business partner with Bobby Brown in Bobby Todd Antiques.  Founded in 1999 and located in the heart of downtown Sweetwater, Tenn. (near Interstate 75 between Knoxville and Chattanooga), Bobby Todd Antiques features unique furniture pieces, garden accessories and gifts as well as intangibles such as scent and sound to enhance the design of every home.

Recently, Richesin integrated social media tools to give back to community members interested in gaining interior design knowledge, along with offering helpful decorating tips and answering design-related questions.  Todd’s blog, “On the Fringe,” hosts a variety of colorful blog posts. Todd’s fan page on Facebook is also growing daily.

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A Quick Take From the Work/Life Balance Trenches

February 3rd, 2010

By Mary Beth West, APR

Having just returned to work in recent weeks from an all-too-abbreviated maternity leave (there ain’t no gettin’ around having your name on the door), it’s appropriate for me that this month’s theme for “In the Profession” is the subject of work/life balance.

In case you’re looking for some tips on the subject, here’s a timely piece from WSJ Online, “For More Workers, Home is Where the Office Is”. 

A lot of this article – for me – harkens back to 2002, on the eve of when I started Mary Beth West Consulting from my upstairs home office, which is the size of a nice walk-in closet.  That office is getting some more use these days, as for the third time I’m changing diapers anew, struggling with sleep deprivation and cashing in on one of those perks of owning your own shop – setting your own hours, however gosh-forsaken they might be.

I pride myself on having somewhat mastered the art, science and logistical calisthenics involved with managing a marriage, a home, a growing family with very young kids and an entrepreneurial business in which I believe passionately and love sharing with a team of top-notch colleagues. 

And probably the biggest lesson I’ve learned on my journey since 2002: when you can find that place where pursuing your dream isn’t tearing you apart, then you’ve achieved something significant . . . because the longer I look around, the more elusive I find that this place is for so many people, women and men alike.

A few of my own tips along these lines:

  • Keep any overly idealized notions of “work/life balance” at arm’s length.  Each day in its pursuit will always be fraught with imperfections.  Just roll with it.  Do your best, and actively listen to your instincts of where your time holds greatest value to the quality of your life and those you love.
  • Don’t forego the things in life apart from work that bring you great spiritual and emotional fulfillment.  They’re what make life worth living.
  • Most importantly – understand that there may always be someone who judges you negatively for the choices you make “in the pursuit of . . .” – whatever that might be.  Be mindful that someone else’s hurtful judgment calls are often driven by their own sense of insecurity about the decisions that they themselves have made.  Listen to the right voices.

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