By Mary Beth West, APR
I had the privilege this week of presenting alongside Knoxville News Sentinel Editor Jack McElroy the topic of ethics and online Internet postings at the October PRSA Volunteer Chapter meeting.
The program included discussion of both the Public Relations Society of America and Society of Professional Journalists codes of ethics that apply to online postings – particularly in light of anonymity challenges when people post inflammatory, misleading or downright untruthful comments on media or organizational blogs / web sites without revealing their identities.
It was interesting to find that the news-editorial side faces just as many challenges (but with differing impacts, of course) on this issue as do public relations professionals representing their clients and employers.
Tags: Jack McElroy, Knoxville News Sentinel, PRSA
