Public relations is one of the most dynamic and exciting professions to be in these days. As both an art and a science, few lines of work as public relations engage both right brain / left brain, creative and analytical thinking, human relationships and bottom-line numbers.

With emerging media and the many complexities of doing business in the public relations field today, it’s critical for public relations firms to take a strong stand for ethics and best practices in order to achieve client objectives while also balancing public interests and societal expectations.

Our “In the Profession” blog serves as a platform for discussion and debate on what constitutes the best ethical and professional practices, supported by the Public Relations Society of America (PRSA) Code of Ethics. We welcome you to post your comments or questions.