By Mary Beth West, APR

Among the societal curve-balls being thrown nowadays courtesy of our national and global economy is the question of education. 

Yes, in the chaos of today’s headlines, education has actually become a question. 

NBC Nightly News posed it a few weeks ago: “Is a college degree even worth it anymore?”

The issues:

• 250,000 recent college graduates are jobless.
• College tuition has increased 600% more than rising inflation since 1980.
• College loan debt has hit $1 trillion, and for the first time, there is now more student loan debt than credit card debt.
• Two-thirds of college graduates have student loans, with an average debt of $24,000 upon graduation.

Ouch, ouch and double-ouch. 

Despite the pain of it all, the very idea of throwing our hands up and questioning whether education is even worth it creates a tremendous disservice.

The fact is, education – at least the right kind of education – is more essential than ever, but you can’t be stuck in auto-pilot throughout the process of receiving it.  What’s more, institutions of higher learning can’t be auto-piloting the process of providing it. 

Here are some core observations, as I see them:

First, degree programs from “designer” institutions – those that charge tens of thousands in tuition per year at least somewhat predicated on their brand-name – must be aggressive about earning their keep with their students and alumni.

In the good old days, hefty private-institution degrees not only opened entry-level job doors in the most elite organizations, but they also practically paved the commute to work in greenbacks for freshly minted 23-year-olds. 

Now . . . not so much.  More and more stories are emerging of graduates with $100K+ in student loan debt from fairly prestigious schools (a veritable life sentence when melded with car, home and life expenses long-term), scrounging out low-paying whatever-they-can-get and living with Mom.

Secondly, students of whatever means – from affluent to financially challenged – need to take ownership of their learning with a purposeful sense of, “what must I get out of my educational experience, and what do I need to do MYSELF to make sure that happens?”  Take ownership.

This approach requires a fundamental shift away from a passive, osmosis-like assumption that a college campus automatically confers a certain standard of knowledge, to an uber-engaged reality-check:  Quality education is all about knowing what you don’t know and assuming a sizable level of responsibility yourself to fix it. 

Classes, teachers/professors, texts, learning tools and all of those things are merely tools in the process that students themselves need to apply with gusto to take them where they want to go. 

That last part about knowing where you’re going is pretty important, too, particularly in context of the skills that tomorrow’s economy demands and the level of job competition that exists globally.

Translated: that poetry degree might have worked for you 30 years ago to get some job other than teaching, publishing or writing poetry (which is fine if that’s in fact what you want to do), but today, the limitations of non-work-skill-based degrees are overwhelming.  College freshmen:  choose a major wisely.

And as a side note to that point, people who go to school (particularly graduate school) for no compelling reason other than as a job-market avoidance strategy pay for their mistakes – big. 

Finally, high-quality community and technical colleges are becoming the community superstars for thousands of people – young and not young – to hitch their wagons to.  That’s certainly the case in East Tennessee.  These institutions have become dynamic and nimble in creating educational programs that fit the needs of their local job markets, and they are ever-evolving to change as the market changes so that new students and returning students can be prepared. 

Students and the parents who guide them need to be getting good advice.  Education is an investment, rife with risks if decision-making is poor.  The economy has created a situation where customers need to be astute before navigating the educational marketplace.