Archive for the ‘westwire’ Category

Reflections on My Internship Experience

Thursday, June 17th, 2010

By Allison Fulmer

For anybody, stepping outside of a comfort zone is one of the toughest challenges that people face.  For college graduates like me, stepping out of a comfort zone is dreaded, but inevitable, as we finish our last days of classes and enter the scary world called the workforce.  

Before working at Mary Beth West Consulting, I had little to no “real world” experience.  I am a public relations major, but everything that I had done in the past was in the classroom under the careful watch of my professor.  In fact, before working here, the only “work” I had done was that of a student-athlete, which consisted of me constantly training for my sport.  Unfortunately, I did not have much time to network and get interview experience as I would have liked. 

Needless to say, I was very excited but very nervous when it was time for me to start this job.  Looking back, I could not have predicted just how much this internship has helped me.

I first heard about this internship opportunity through a friend who had worked here previously.  She was consistently informing me of the great work experience and atmosphere that Mary Beth West provided for her; needless to say, she was right.

When I was accepted to be the new intern, Mallorie Mendence, the internship coordinator, kept in full contact with me, sending me information that I would need to know about our clients.  She also made it clear that she was available for any questions that I had and immediately noted that she had full confidence in my ability to be a successful intern. 

When my first day approached, there was no hesitation in putting me right to work.  I was informed later that I arrived during a very busy week, but I appreciated how they treated me as part of their team from the first day.  I also appreciated how the entire staff was willing to help me build my portfolio as they would pass down assignments they knew would benefit my portfolio.  Four months later, I have more confidence, better writing skills, a greater understanding of the world of PR and a portfolio that has grown tremendously.

As my time here has come to a close, I would not change my experience for anything in the world.  Mary Beth West Consulting has given me the confidence I needed and has guided me to the right path toward becoming a successful young professional.  It has allowed me to take on new challenges and tasks and be successful.  

I know leaving here I have not only gained great contacts but also friends who are willing to help me whenever I need it.  It was not until working here that I realized how important it is for college students to take an internship position.  Internships without a doubt help better the transition from being a student to becoming a young professional.  Thank you Mary Beth West Consulting; I hope to see you in the future!

Coverage does not equal Access

Thursday, April 22nd, 2010

By Jacqueline C. Cavnar, Physician Recruiment / LifePoint Hospitals

Thirty-two million more Americans have health insurance—so now what?

According to the Association of American Medical Colleges, the United States could face a shortage of as many as 150,000 doctors in the next 15 years.  As primary care physicians assume even more responsibility for coordinating care for an ever-expanding patient base, all of us will feel the effects of the physician shortage.

Only about ten percent of physicians practice in rural areas despite the fact that nearly 25 percent of the population lives in rural areas. More physicians choose to practice in larger communities where the patients are more affluent and have better insurance.  Finding the right physician for the right community requires relationship-building and lifestyle matching.  OR, as a medical student once told me, “Ma’am, it ain’t about the Mercedes.  It’s about the Kubota.”

Tim Skinner, executive director of the National Rural Recruitment and Retention Network, explained that when rural communities look for physicians, they need to be concerned about recruitment — but they also need to be concerned about retention.  If providers are leaving just a year or so after being recruited, then that turnover costs the clinic or the hospital a lot of money.  More importantly, it is a blow to the patients in the community.

“The community and health care facility need to develop a strategic plan that is a partnership – the community grows the health care facility and the health care facility grows the community.  It really is that ‘village thing’ and the most effective road to success.  Matching candidates with community and medical needs with support of the community is what it is all about,” Skinner said.

Community leaders may employ many effective public relations tactics to ensure success in physician recruitment.  Approach the physician interview as a special event.  Is it organized?  Are the right players on board?  Does each player know his or her role?  Have you determined key speaking points?  Have you done your research?  Do you know your audience (a.k.a. the physician, the spouse…the mother-in-law!)?  What are the expected outcomes?  Can you mitigate risk for the unplanned element or challenge? Have you presented your opportunity ethically?

Finding a unique selling point and demonstrating community pride may take a grassroots effort as communities become more competitive for the right physician.  With proper planning, execution and evaluation, communities will succeed.

Mary Beth West Consulting Wins Multiple Awards from Public Relations Society of America

Friday, April 16th, 2010

Maryville, Tenn. Mary Beth West Consulting, LLC, a public relations and reputation management firm in Maryville, Tenn., won multiple top honors at the annual awards dinner of the Public Relations Society of America (PRSA) Volunteer Chapter on April 15 at the Clayton Center for the Arts.

The event also honored Mallorie Mendence – senior account service coordinator at Mary Beth West Consulting and a Maryville native – with the PRSA Rising Young Professional Award, which recognizes an outstanding public relations professional in East Tennessee who has worked for six years or less in the field.

The agency won public relations campaign “Award of Excellence” honors in the public service category for its Blount Education Initiative Public Awareness Campaign and in the marketing consumer services—financial category for its LeConte Wealth Management Marketing Campaign.

The firm’s work producing strategic communications tools also received “Award of Excellence” honors in five areas:  non-profit media relations for the Blount Education Initiative; consumer services media relations for LeConte Wealth Management; media kit development in the service category for Todd Richesin Interiors; press conference implementation for the Blount Education Initiative; and external web site development for Blount Education Initiative.

The web site award was shared by the agency with Knoxville-based interactive firm Blue Media Boutique, which together with Mary Beth West Consulting launched Interactive Springboard in early 2010 to formalize the firms’ collaboration in online and social media strategy research, reputation management and measurement. 

In addition, Mary Beth West Consulting won four “Award of Quality” honors for several news releases and media relations campaigns.

“For me, one of the most rewarding parts of managing this firm has been building a team of professionals who share high values for producing great work that meets clients’ business objectives and also serving the public in meaningful ways,” said agency principal Mary Beth West.  “I’m proud of my team, and I’m also appreciative of the clients we’ve been privileged to serve.”

Mendence – a graduate of Maryville High School – joined Mary Beth West Consulting in December 2007, following her graduation with honors from Berry College in Rome, Ga., with a degree in public relations, as well as completion of a summer internship with Mary Beth West and other practicum experience. 

In her position with the firm, Mendence works with the account team to coordinate campaigns for agency clients.  She serves on the board of directors of Maryville City Schools Foundation and is a past board member of the Community Food Connection. 

Established in 2003 and located in the Law Building in downtown Maryville, Mary Beth West Consulting works with clients to advance their communications, relationships and reputations to meet business objectives. 

The firm’s services include integrated brand marketing communications strategies and campaigns; media, community and employee relations programs; social and interactive media strategies and program management; crisis preparedness; and special events.

Mendence Promoted to Senior Account Service Coordinator

Wednesday, February 24th, 2010

Maryville, Tenn. Mary Beth West Consulting, LLC, a public relations and reputation management consulting firm in Maryville, Tenn., announced today the promotion of Mallorie Evans Mendence to senior account service coordinator. 

Mendence – a Blount County native and graduate of Maryville High School – joined Mary Beth West in December 2007, following her graduation with honors from Berry College in Rome, Ga., with a degree in public relations, as well as completion of a summer internship with Mary Beth West and other practicum experience. 

In her position with the firm, Mendence works with the account team to coordinate campaigns for agency clients, such as Blount Education Initiative and Dominion Virginia Power.  Mendence has previously served on the board of the Community Food Connection of Blount County and currently serves on the board of the Maryville City Schools Foundation.  She is an associate member of the Public Relations Society of America / Volunteer Chapter.

“Mallorie brings qualities to her work that every young professional in public relations should aspire to, including a focus on ethics and understanding how to manage the process of real relationship-building,” West said.  “She has made many valuable contributions to our team.” 

Mendence received several recognitions while at Berry College, graduating cum laude and making the academic Dean’s list for four semesters. Other honors included being named to the Who’s Who Among Students in American Universities and Colleges and being selected to Omicron Delta Kappa, a national leadership honor society.

Mendence lives in Maryville with her husband, Eddie, who teaches English at Maryville High School. 

Established in 2003 and located in the Law Building in downtown Maryville, Mary Beth West Consulting works with clients to advance their communications, relationships and reputations to meet business objectives.  The firm’s services include integrated brand marketing communications strategies and campaigns; media, community and employee relations programs; social and interactive media strategies and program management; crisis preparedness; and special events.

The Virtue of “Listening Points”

Friday, February 19th, 2010

By Mary Beth West, APR

Several members of our team attended the February PRSA Volunteer Chapter meeting, where Gary McCormick, APR, Fellow PRSA – this year’s national PRSA chair / CEO and Knoxville-based Scripps communications exec – shared insights on the 2010 outlook shaping the public relations profession.

Among his recommendations on navigating social media relationship management, Gary urged the audience to consider developing “listening points,” not just talking points, in order to manage dialogue with diverse audiences who undoubtedly are calling the shots like never before.

To us, the idea of listening points draws upon an oldie but a goodie – the issues management playbook – whereby the PR team identifies and constantly monitors outside issues impacting, or potentially impacting, an organization’s world and that of its stakeholders. 

The process involves taking those issues and helping an organization stay one or more steps ahead, not just via messages, but via policies, procedures and behaviors that stakeholder groups view as the only legitimate evidence of where an organization really stands. 

Hence, the role of listening . . . after all, you can’t effectively advocate for an organization’s position if you’re deaf to the voices and points of view around you.  In equal measure, you can’t help guide an organization’s decision-making toward the best business decisions if management can’t (or won’t) hear, comprehend and hold some level of empathy for how stakeholder groups absorb the impact of those decisions.

Great case in point: the apparent lack of effective listening going on in much of the financial sector regarding executive compensation. 

Chapter President Susanne Dupes, APR, closed the meeting by announcing a $1,000 gift given to the UT College of Communication & Information’s public relations program in Gary’s honor, a gift in which our firm was proud to take part.  A terrific leader like Gary, who is keeping our profession’s best practices front-and-center, couldn’t be more deserving.

East Tennessee Firms Launch Interactive Springboard

Monday, February 15th, 2010

Interactive Agency and PR Firm Start Joint Venture

Knoxville and Maryville, Tenn. Blue Media Boutique, a web development and interactive agency, and Mary Beth West Consulting, a public relations and reputation management consulting firm, announced today the launch of Interactive Springboard, a joint venture that provides an integrated, research-based approach to social media that supports client marketing communications.

The firms, led by Tori Rose of Blue Media Boutique and Mary Beth West, have partnered successfully on several diverse client projects since 2008 involving web strategy and social media and are now formalizing their collaboration under the Interactive Springboard name.

“Our work model is unique to this market in both its collaborative approach between two highly specialized firms and its focus on utilizing market research,” West said.  “Many current social media programs suffer two missing links: the effective use of audience research and a content-development process that drives dynamic relationship-building.  Our team is prepared to meet those client needs for better online engagement.”

According to West and Rose, the best web development and social media strategies demand client-specific audience research as the foundation.  Without that research, companies risk taking a “shotgun” approach and failing to realize the benefits of social and online community-building to their true potential. 

In some cases, companies get in over their heads and launch social media applications that they are unable to support with consistent and relevant content for their online audiences, resulting in a loss of credibility with customers and the public alike, Rose said.

“Great social media execution is the ultimate moving target today,” Rose said.  “With the constant changes taking place in social media technology development and use by consumers and businesses worldwide, it’s critical for clients to know their own customer base first-hand and how their media-use behaviors are trending.” 

Both firms comprising Interactive Springboard offer diverse team backgrounds and have their own histories of extensive work partnering with other third-party agencies and teams, both in the Knoxville market and beyond.

Blue Media Boutique’s design, programming and animation professionals are based across the continent and include a collective 50-plus years of interactive and web development experience.   

Rose’s background is extensive and diverse, spanning several marketing disciplines over a period of 16 years at companies in the United States and Canada. Most recently, as vice president, creative director of RIVR Media Interactive (RMI), Rose was responsible for RMI’s creative vision, design, and interactive projects for a wide variety of clients, including PricewaterhouseCoopers, John F. Kennedy School of Government, Shell, Gibbes Museum of Art, and Duke University. In addition to launching RMI’s first property, Needled.com, Rose developed three award-winning pieces for the Duke University Talent Identification Program (TIP) and won a PRSA and IABC award for two Morrison Management Specialists projects.

Prior to RIVR, Rose served as creative director of Edison Schools in New York, Chris Whittle’s entrepreneurial initiative to change public education in America. Rose was a key player in the design and development of Edison’s distance learning initiative—using live video, animation and Internet resources to deliver a K-12 curriculum program and professional development training to the classroom. She holds a master’s degree in media from The New School University and a bachelor of arts degree from Wake Forest University.

The team at Mary Beth West Consulting includes a collective 75-plus years of marketing communications and public relations experience working in-house with such companies as General Motors, Boeing, Lockheed Martin, Blue Cross/Blue Shield Association, Eastman Kodak, Corrections Corporation of America and Champion Products.

Accredited in public relations, Mary Beth West’s own 16-year career has included award-winning work producing national media relations campaigns, employee communications programs and crisis preparedness systems in the energy, financial services and corporate sectors.

West has served two appointments on the national board of the Public Relations Society of America (PRSA), the world’s largest organization of public relations professionals, and is a past president of the Knoxville-based PRSA Volunteer Chapter.  She serves on the UT College of Communication and Information Board of Visitors.

Interactive Springboard can be found on Facebook and Twitter.

About Blue Media Boutique
Based in Knoxville, Tenn., Blue Media Boutique provides creative, technology and marketing services, including design, development, animation, video, illustration, branding, print, e-commerce, database, CMS, search optimization, copywriting, promotions, events and campaigns.

About Mary Beth West Consulting, LLC
Based in Maryville, Tenn., Mary Beth West Consulting advances clients’ communications, relationships and reputations to meet business and organizational objectives.  The firm’s services include research strategy, integrated marketing communications campaigns; media, community and employee relations programs; interactive media strategy and program management; crisis preparedness; and special events.

PRSA Ethics Program with Knoxville News Sentinel Editor Jack McElroy

Tuesday, October 20th, 2009

By Mary Beth West, APR

I had the privilege this week of presenting alongside Knoxville News Sentinel Editor Jack McElroy the topic of ethics and online Internet postings at the October PRSA Volunteer Chapter meeting.
The program included discussion of both the Public Relations Society of America and Society of Professional Journalists codes of ethics that apply to online postings – particularly in light of anonymity challenges when people post inflammatory, misleading or downright untruthful comments on media or organizational blogs / web sites without revealing their identities.
It was interesting to find that the news-editorial side faces just as many challenges (but with differing impacts, of course) on this issue as do public relations professionals representing their clients and employers.

Welcome to “In the Profession”

Tuesday, October 13th, 2009

By Mary Beth West, APR

With the re-launch of the Mary Beth West Consulting web site, we’re also excited to introduce “In the Profession,” our company blog that focuses on public relations best practices and ethics.
In addition, we look forward to highlighting strategies and techniques that we’re finding successful through the work our firm carries out for clients every day.
We welcome your questions, comments and opinions!

Tyra Haag Joins Mary Beth West Consulting as Media Relations Coordinator

Monday, August 10th, 2009

Maryville, Tenn. — Mary Beth West Consulting, a public relations and reputation management consulting firm in Maryville, Tenn., announced today the addition of Tyra Tucker Haag as media relations coordinator.

Haag will assist in the oversight of local, regional and national media relations campaigns for the firm’s clients, which include accounts in the energy, science, education, housing, interior design, non-profit and consumer financial services sectors.

Prior to joining the firm, Haag served as project director and media spokesperson for the Metropolitan Drug Commission, a non-profit substance abuse prevention agency in Knoxville, Tenn.

Haag graduated with honors from the University of Tennessee – Knoxville in May 2004, where she earned dual Bachelor of Arts degrees in communication studies and Spanish. Haag received several recognitions while at UT, including the 2004 Greek Woman of the Year award and Miss Homecoming first runner-up. Haag also held membership in numerous academic and service honor societies. Her student internship experience while at UT included working as a newsroom intern at WBIR Channel 10, followed by an internship with Moxley Carmichael public relations firm.

Haag is an active member of the Junior League of Knoxville, most recently serving as editor of the League’s annual magazine and monthly newsletters. In recognition of her service, the League honored Haag as Volunteer of the Month in September 2008 and August 2006.

Haag’s other volunteer service includes mentoring for Big Brothers Big Sisters of East Tennessee and reading to children in Knoxville’s Lonsdale community. From 2007 to 2009, Haag served as chapter president of the Knoxville Area Alumnae Chapter of Alpha Omicron Pi. In 2005, Haag graduated from the Knoxville Police Department’s 40th class of the Citizen’s Police Academy.

Haag is a member of the Volunteer Chapter of the Public Relations Society of America and serves on the planning committee for the Friends of the Smokies Evergreen Ball, as well as the Knoxville coalition for All About Women. A Middle Tennessee native, Haag and her husband, Eric, reside in Knoxville with their son, Noah.

Established in 2003 and located in the Law Building in downtown Maryville, Mary Beth West Consulting helps clients advance their communications, relationships and reputations to meet business and organizational objectives. The firm’s services include integrated brand marketing communications strategies and campaigns; media, community and employee relations programs; social and interactive media strategies and program management; crisis preparedness; and special events.