Archive for the ‘Uncategorized’ Category

This MLK Day, Local Volunteers March the Extra Mile

Monday, January 16th, 2012

By Mary Beth West, APR

In the community where my company is based – Blount County, Tenn. – we have what arguably may be the most extensive range of events and commemorations of Rev. Dr. Martin Luther King, Jr. Day for a community our size in the state of Tennessee.

The Blount County Martin Luther King Jr. Celebration celebrates its 30th year this month.  The multi-day range of community events has been impressive:

  • A community forum on the topic “Are the principles of non-violence by Dr. King relevant in the 21st century,” hosted at a local church this past Thursday
  • An MLK Business Luncheon, which packed the local Hilton with hundreds this past Friday
  • A free movie night at the Clayton Center for the Arts to view the blockbuster movie, “The Help”
  • A performance by the African-American Spiritual Ensemble at the Clayton Center on Saturday
  • A community worship service on Sunday
  • The MLK Celebration Event taking place today, starting with a walk from the MLK Center in Alcoa, Tenn., to the Clayton Center for a 2 p.m. program featuring Rev. Gloria Wright from Atlanta

In reviewing the printed program that I received at last Friday’s MLK Business Luncheon, it struck me reading the biography of Dr. King this closing paragraph, “Dr. King was killed by an assassin’s bullet in Memphis, TN on April 4, 1968.  He was 39 years old.”

I’m 39 years old.  It’s humbling to think of the vast accomplishments Dr. King made at a global level in a lifespan that equals my own now. 

While my contributions to the world will never approach his, it is an inspiration to use our lives – and our life’s work – to help make the communities in which we operate (be they local, national or global in scope) places of justice, equality, tolerance and caring.  In the public relations profession, I’m blessed to work in a field that is full of opportunities to contribute toward this end both directly and indirectly, through our work in communications, outreach, and awareness- and relationship-building programs.

I’m certainly inspired by all the local leaders and volunteers in my own community with the examples they’ve set in making the remembrance of Dr. King’s life and his message so meaningful.

A New Beginning Well Done

Friday, January 13th, 2012

By Joe Bogardus

Last week we helped a new firm launch its brand – Red Chair Architects.

It was a new beginning well done. Not just because we managed the launch with three other great companies: Bryant Research, Blue Media Boutique and Nashville’s Locomotion Creative, but because we worked with a set of clients committed to doing it right.

Despite an extremely tight timeline, David Cockrill and Margaret Backhurst of Cockrill Design & Planning and Don Shell and Bill Vinson of Community Tectonics agreed to meaningful research, with results that yielded the insight of like-minded companies, providing great design and relishing the opportunity to create close relationships with every one of their clients.

With a brand essence of “Great design, in genuine partnership with every client,” Locomotion Creative generated dozens of possible names for the new company. In a November meeting, it was agreed Red Chair Architects would be the name of the new company — with the red chair symbolizing the company’s focus on the person for whom the firm designs and plans, bringing smart, unique ideas that enrich the experience for each.

It was a new beginning – a beginning created from a solid foundation of competitive analysis, research and intuitive judgment combined with the brilliance of a name that captured the spirit of what the principals truly wanted their brand to represent.

“Well done!” to them. And “Well done!” to all of our team that launched what the Knoxville New Sentinel’s Roger Harris  described as “a new contender for the coolest business name in town.”

Today, Architecture Has a New Red Chair (and We’re Their Agency)

Tuesday, January 3rd, 2012

By Mary Beth West, APR

Over the past few months, our team – including Bryant Research, Locomotion Creative and Blue Media Boutique – has worked alongside a great pair of clients that, as of today, have become one.

Community Tectonics and Cockrill Design & Planning – two well-known and respected architectural firms based in Knoxville, Tenn. – announced their merger today.

The new company, Red Chair Architects, is launching what arguably will be one of the most distinctive brands in Tennessee within the building and design sector.

The company’s principals – David Cockrill (CEO), Don Shell (Chairman), Bill Vinson (President) and Margaret Backhurst (Director of Design) – decided that in forming this new company, they wanted to make a bold statement about their client-centric focus . . . “utilizing the best design thinking, experience and partnerships to embrace each client’s needs.”

We are proud to work with a client that has focused closely on making its merger successful through the strategic management of its communications, relationships and reputation — from internal to external — not only for the financial success of the company but also for the futures of its team members.

The Gift That Keeps on Giving

Monday, December 12th, 2011

By Amy Schwinge, MAOM
With the holidays upon us, a lot of attention is focused on helping less fortunate families and individuals. I think this truly is a worthy cause and should be a priority all year long.

This time of year reminds me of community outreach projects in which I was involved early in my career from adopt-a-family programs, angel trees, filling stockings for a local orphanage to taking gifts to senior homes. I have participated in and helped coordinate a variety of these activities for past employers. But, one incident stands out from the rest.

Honestly, I didn’t fully comprehend the true meaning of these activities until I helped deliver some of these items.

As part of my job responsibilities, I created and distributed a news release outlining some of the community outreach activities that a past employer was doing, including providing enough food for a month (with a traditional holiday meal) along with holiday gifts for more than 1,000 less fortunate families in the area, which was a massive undertaking.

A local TV station in Atlanta was interested in covering this story, but they wanted to go with an employee to deliver these items to humanize the segment. I coordinated this activity, and I also went along for the delivery.

On the way, another employee and I stopped to purchase some candy canes and other goodies to take along as well. Little did we know how important these candy canes would become.

I was shocked at the living conditions and just how little a single mom and her young son (I am guessing he was about five or six years old) had in their small apartment in a housing project in inner-city Atlanta. Someone had given the mom and son a tree for the holidays, but it was not decorated with any lights or ornaments. The little boy tore open the candy canes we brought and joyfully decorated the tree with the candy canes without any prompting.

After all the food and gifts were handed out and placed under the tree, the little boy brought a single flower to the employee who had nominated the family for this community outreach program.

She didn’t personally know this family; she received their name from her church as a family who could use some help. When this little boy gave the flower to my colleague, hugged her and thanked her for all the food and presents (again, without any prompting), there was not a dry eye in the home, including the reporter who was covering the story. All of this was captured in the TV story as well.

This experience humbled me and forever changed me. I now truly understand what it means when people say it is better to give than receive.

The holidays always remind me of this sweet little boy and his mom, and I wonder how they are now—years later. I hope both are doing okay.

I always try to participate in some type of community outreach activity each year, whether it is a food drive at my child’s school, a local toy drive or purchasing items for an angel tree. I try to give something back and make sure my older child is involved as well. I want my children to learn why it is better to give than receive.

Remember, when you have the opportunity to participate in a community outreach activity, there are people on the other end who really need your help!

Dealing with a Difficult Personality in the Workplace

Tuesday, September 27th, 2011

By Tyra E. Haag
@tyratuckerhaag

Lions and tigers and bears, oh my! Sometimes the attitudes and difficult personalities we occasionally encounter with colleagues, employees or superiors make the yellow brick road a little bumpier than we anticipated.

At a leadership class I attended earlier this spring, East Tennessee Children’s Hospital (ETCH) CEO Keith Goodwin had several words of wisdom regarding managing difficult people.

His solution? Don’t hire them.

How is that even possible? For Goodwin, the non-negotiable characteristics for someone to be hired at ETCH are—they must smile; they must greet all colleagues; they must have a predisposition to help.

Open communication isn’t always easy, but it’s certainly the right thing to do. When disagreements arise in the workplace, open communication can help make things smoother moving forward, because both parties will know where the other is coming from. It keeps the relationship professional and open.

In other words, don’t wait until there’s a problem to have a conversation with someone – nip it in the bud.

The Harvard Business Review’s Linda A. Hill hit the nail on the head with her co-authored piece called “Be the boss, not a friend.” It’s imperative for managers to assist in conflict resolution within the company, even if it means confronting a “workplace friend.” Hill states:

As a manager, all your relationships should be bounded and defined. They’re not about liking, chemistry, or personality. Relationships that are personal can only produce disappointment in the long run. 

I encourage you to finish reading the article as well as Susan Hart’s recent blog post that takes it a step further with her funny excerpt titled, “What Makes a Jerkwad a Jerkwad?”

Of course, the mantra “To thine own self be true” has been around for ages, but what if the authentic you is someone with a difficult personality? What if your co-worker has a naturally difficult personality with which to communicate? Deborah Gruenfeld and Lauren Zander discuss this very topic in “Authentic Leadership Can Be Bad Leadership.” The authors state:

For most people, what comes naturally can also get pretty nasty. When you are overly critical, non-communicative, crass, judgmental, or rigid, you are probably at your most real — but you are not at your best. In fact, it is often these most authentic parts of a leader that need the most management.

Honestly, I think egos get in the way of many situations that could be handled in a cordial and professional manner. Regardless, it’s best to practice decorum and respect when dealing with a difficult personality in the workplace.

What are your tips for managing difficult personalities?

Mr./Ms. Difficult

Thursday, September 22nd, 2011

By Joe Bogardus

We have all have been there – dealing with a difficult person.

Maybe you thought your parents were difficult to deal with when you were young. Maybe there was a bully in school who tormented you. Maybe you had to deal with someone – a peer, customer or employer in the workplace – who proved difficult.

Different situations call for different ways to manage them, but there are some common practices that cover all the above circumstances.

Breathe. Dealing with difficult people is stressful. By breathing, you release some of the stress you are confronting.

Stay Calm. Breathing also helps you stay calm and helps you maintain your wits and ability to deal with the situation.

Listen. By staying calm, your listening skills are improved, and you are be able to deduce what the problem is being identified by the difficult person.

Communicate. Succinctly explain your position or respond to the question(s) being posed by your antagonist. As my colleague Amy Schwinge stressed in her blog last week, “Communicate, communicate and did I say communicate.”

Stay Respectful. All this communicating needs to be done in a respectful manner, even if the other person is not being respectful. Your tone, word choice and body language should always convey respect.

You may have other methods that have worked for you in the past. Do  not abandon them, if they have proved successful. The above approaches have worked for me in a number of cases.

The bottom line: difficult people are just difficult and by not personalizing (very hard to do) the situation can be dealt with and managed, in many cases.

 

10 Years Later

Friday, September 9th, 2011

By Mary Beth West, APR

As the nation closes in on the 9/11 decade-mark remembrance this weekend, I’m trying to prepare for the emotion that undoubtedly will be part of the next two days.

My Sept. 11, 2001, experience mostly played out behind the wheel of a Chevy Blazer throughout Roane and Morgan counties, visiting rural bank branches that were part of the Union Planters Bank / East Tennessee Division, where I served in regional marketing at that time. 

The branch visits were part of a project that had been scheduled for several weeks, and as I listened in shock to all the events unfolding over the Knoxville-based radio stations in my vehicle, the entirety of that day took on a twilight-zone quality.

Looking back, it seems odd that I even attempted to continue through my scheduled visits with branch managers and staff, given what was transpiring.  Truthfully, I didn’t know what else to do, and I don’t think my co-workers did, either. 

Obviously, instead of focusing the meetings on branch promotions and customer service strategies, as had been planned, the conversations suddenly turned to more urgent matters of what was happening in our own backyard.  As I walked into one branch, someone was speculating that a plane might be headed to the near-by Oak Ridge National Laboratory and Y-12 National Security Complex.  More close to our business at hand, bank customers were already starting to filter into the branches, pondering whether to withdraw large sums of money, presumably to keep in “safer” places. 

In the moment, no one really knew what was going to happen next or what the implications would be.  By mid-afternoon, I was back in my downtown Knoxville office, receiving and redistributing communications from UP’s Memphis-based corporate office to help guide branch managers and customer service staff in advising customers as to the security of their deposits. 

Throughout the day, I only saw through my computer still photos that were being posted on some of the national news sites of what had taken place that morning.  It wasn’t until I arrived home that night at about 6:30 that I saw the actual video footage of the WTC airline impacts, which only deepened my state of shock in how our society would be forever-changed.

All the while that day, my husband Charles — a Chevrolet dealer — was trying to manage our family’s own extension of the crisis.  His parents were actually inside the U.S. Capitol Building in Washington, D.C., on the morning of 9/11, on an automotive industry legislative trip.  They saw for themselves the vast column of smoke rising from the direction of the Pentagon as they were evacuated in a veritable panic-like atmosphere to the streets outside the Capitol (the directive from Capitol security staff to everyone exiting the building was “Do Not Walk . . . RUN!”). 

With the shut-down of air travel that day and the fact that every rental car within a vast radius of the Beltway was immediately spoken for, Charles made haste over the phone – not knowing minute-to-minute what else might befall our nation’s capital with his parents stranded there – to purchase a vehicle off the lot from a D.C.-area dealer friend so that his folks could drive themselves home.

As we later learned, the presumed target of United Airlines Flight 93 that crashed in Pennsylvania was the U.S. Capitol Building, where my parents-in-law had been that morning.  The enormity of that knowledge has never escaped me, along with overwhelming gratitude to the men and women on that flight who sacrificed themselves to avert an even greater disaster. 

While my family experienced a personal near-miss that day, the thousands of individuals who experienced one or more direct losses remains staggering. 

I won’t forget conversations in the days that followed with my dear friend and long-time mentor, David Bicofsky, who served then as the school-community relations director for the Teaneck, NJ, public school system, located about 10 miles outside of Manhattan – and his relating the school system’s efforts to arrange grief counseling for students and staff whose parents, spouses or other family members were lost at Ground Zero.  Dave’s description of those days as “surreal” echoed mine, only about 20-fold given his proximity, particularly as he walked from his office to the parking lot one night that week with what seemed like legions of U.S. fighter jets streaking across the Jersey sky at low altitudes, patrolling Manhanttan’s airspace. 

The experiences of those days, weeks, months and the years that have followed will never leave this country’s citizens.  As a nation, we find ourselves in a place politically right now that’s tough, full of a level of internal vitriol that seemed unthinkable during our time of greatest immediate crisis 10 years ago.  I hope the next few days will serve to reconnect our leaders to some unified sense of purpose and reality.  We need it.

Are you Aware of (fill in the blank)? If So, You Can Probably Thank PR.

Friday, September 2nd, 2011

By Mary Beth West, APR

In recent weeks – back-to-school season for many of us in East Tennessee – we’ve focused several posts on the topic of public relations’ role in education. 

When you think about it, all public relations professionals are teachers.  And here’s why:

Back when we were in college ourselves, Communications 101 taught us about the sender/receiver continuum . . . the idea that before a message could ever be acted upon by a target audience (at least in a desirable way), it first needed to be successfully 1) sent, 2) received, 3) heard and 4) understood.

Any foul-ups at any point in that process, and there’s little hope of achieving the other desired steps in the continuum, such as 5) message comprehension, 6) persuasion, 7) agreement and resulting desired action/behavior by the target audience.

At the core of those first four steps in particular is education.  To be successful in public relations practice, you have to be an effective and inventive educator of the masses.

In our business, it’s rare that we encounter a client’s communications program where public education about a certain topic isn’t a big part of the initial goal.  It’s in that education process where public relations can play one of its biggest community-service impacts. 

Think about all of the news articles, social media campaigns, public service announcements, television interviews, and other forms of earned media coverage that have to do with educating people about health, wellness, safety, career, financial and quality-of-life topics.  Almost all of those efforts are driven by a sponsored public relations effort.

It’s one of the most fun aspects of our work in this field . . . helping shed light on different subjects and issues in new, creative ways that not only achieve a client’s objectives but also serve the public productively. 

Here’s a fun snapshot:

In recent months alone, our firm has been involved in educating the public about the early-1900s Smoky Mountains timber industry, QR codes, post-disaster insurance coverage, commercial impacts of new CAFE standards, retirement plan regulations, residential water conservation, and STEM education in rural schools, to name some.

What an eclectic list – and how rewarding it is to serve our clients while deep-diving into pretty cool topics, where our own team members are the beneficiaries of the education process as well.  

Pat Summitt: The Ultimate Profile in Leadership, Today and Every Day

Wednesday, August 24th, 2011

By Mary Beth West, APR

The East Coast may have been earthquaking, Libya may have been liberating and the stock market may have been doing whatever it always seems to do these days . . . but the only story yesterday for Tennessee natives and UT alumni worldwide was the health announcement by University of Tennessee Women’s Basketball Coach Pat Summitt.

For those whose home is outside the Volunteer State, there is something that should be known about Coach Summitt: there arguably may be no individual in the state of Tennessee – man or woman; sports, political, business or entertainment figure – who has earned the same universal and unwavering public admiration and respect as this person.

 The most winning NCAA coach in basketball history – men’s or women’s – Coach Summitt is unique.  A complete original.  Pure Tennessee spirit at its most ideal.  And her brand of leadership was on full display yesterday in the face of the most difficult announcement of her career.  The last four sentences of her written statement said it all:

“I love being your coach and the privilege to go to work every day with our outstanding Lady Vol basketball student-athletes. I appreciate the complete support of UT Chancellor Dr. Jimmy Cheek and UT Athletics Director Joan Cronan to continue coaching at the University of Tennessee as long as the good Lord is willing.  I’ve been honest and shared my health concerns with you and now we’ll move forward to the business at hand…coaching a great group of Lady Vols. For the time being, I hope you will respect my privacy regarding this matter.”

The simplicity and clarity of the message was vintage Summitt, loosely translated as, “Yes, I have some issues, but I am moving forward and hope everyone else will choose to do so as well.  Next!”

While Coach Summitt must be acutely aware of the new layer of scrutiny that will now be applied going forward to her job performance, she has this little fact working in her favor: the work product she delivers on her worst day is multiple times better than that of many, many coaches on their best. 

Upon the announcement, Facebook lit up like a Christmas tree with the full gamut of emotional outpourings, some way too post-mortem-ish for my taste (or hers).  Coach Summitt would probably thank them for caring but also advise them to remember themselves: she’s still here.

In an economy and in a world where instability is the order of the day, it’s Coach Pat Summitt who is teaching by example the ultimate playbook in keeping on keeping on, and with not one iota of distraction from the task at hand of rising to every occasion, come what may.  Let us learn.  

Am I Just Too Busy (Being Fabulous)?

Tuesday, August 2nd, 2011

By Mary Beth West, APR

In recent weeks, our team has blogged on that one topic in which few people ever find 100-percent satisfaction: work/life balance. 

For the better part of the last decade, it’s been one of the great struggles of my life.  And let’s face it: it can be one of the touchier subjects around any company water cooler or Sunday dinner table.

About three years ago my husband and I had the chance to go to the Country Music Association (CMA) Awards in Nashville, where the highlight of my evening was seeing the legendary California-country band, the Eagles, hit the stage to perform their new release, “Busy Being Fabulous” – a song written from the standpoint of a fed-up husband whose wife seems too busy in her own separate world.

I had never heard the song before, and amid the euphoria of just seeing the Eagles live (shared by Keith Urban and Nicole, who were down on the front row, incidentally), I didn’t pay too much attention to the actual lyrics. 

Fast-forward a few years:  I’m driving down Alcoa Highway back to Maryville.  It’s 6:00 on a hot summer evening, and I’ve spent nearly the past 11 hours in non-stop meetings all over Greater Knoxville, kicked off by an Oak Ridge gathering at 7:30 a.m., which required a 6:45 departure from my house without even seeing my kids up out of bed.  It’s been a relentless day. 

And what’s playing on the radio?  Yep – the Eagles song I heard back at Bridgestone Arena in Nashville that night:

You tell a joke and everybody’s laughin’
That’s something you know how to do
You’ve always been the life of the party
But now my baby, the joke is on you

And you were just too busy being fabulous
Too busy to think about us
To drink the wine from your winner’s cup
To notice the children were growin’ up

And you were just too busy being fabulous
Too busy, too busy . . .

Gulp. 

It doesn’t take much to trigger the “guilty working mom” complex. 

My kids are ages 8 1/2, 6 and 20 months.  There are some late nights that I can’t go to sleep from the anxiety of knowing that tucked away in their beds, each of them is growing slightly taller.  There’s nothing I can do to stop it.  Each hour of the working day that I’m not with them is an hour I’ll never get back.

Still, my reasons for wanting and needing a career remain, and they are valid.  Those reasons have to do with a lot of hopes and dreams . . . everything from a desire to bring success to the marketplace and create some jobs, to following a spiritual calling to contribute to the world whatever abilities God gave me.

Sounds good.  And most days, it feels good. 

But in a day when I know I’m going to spend about 90 waking minutes with my children – and I hasten to add that such a day is somewhat rare – the question still nags: am I just too busy being fabulous? 

There are days in my life when “balance” isn’t even in the equation of “work-life.”  The business of business can be all-consuming many days of the week. 

However, I also have consciously accepted the limitations that I know will always be placed on my company’s success and rate of growth, as a direct result of the rules I’ve placed on myself to be a present and involved mother to my children. 

It takes one heck of a lot of steam to exist in this economy, and even more to be successful.  When it comes to raising children, though, no amount of effort ever feels like it’s quite enough, and it’s easy to feel forever-inadequate.

I really love that Eagles song, by the way.  And even though it takes some nerve to sing that kind of song about a wife when every member of that band has probably toured more than 200 days a year for the past 40 years away from their families, to me, they’re still fabulous, too.