I learned early in life that you cannot always learn everything in a classroom, especially when it comes to one’s chosen profession. Sometimes the only way to learn is to go out and get work experience.
That is exactly what I did when I took on several internships in college. My main focus for completing these internships was to get experience and determine if I was best-suited for agency work or corporate public relations. At the time, I did not realize that agency public relations and corporate public relations were really that different.
I did my first internship at Mary Beth West Consulting and quickly learned that the world of agency PR is fast-paced and requires one to do a bit of a juggling act to complete work for multiple clients. In an one-hour time span, I was working on fundraising for one client, writing a news release for a non-profit client and then transitioning into event planning for yet another client. On top of these tasks, I could not forget to track my work time to be billable to the appropriate client.
For a new intern with not a lot of PR experience outside of the classroom, my internship experience at Mary Beth West Consulting was invaluable. I learned that I really did enjoy the agency world and knew that I could thrive in that type of environment.
After finishing the agency internship, I moved to my next internship at a private school near the college I attended. Fresh off my fast-paced agency work environment, I quickly realized that there was a lot more time to work on projects at the private school. Further, I was doing photography and some graphic design, which was different from my agency experience. I was still writing news releases and doing event planning, but it was different than the agency work. I did not have to track every minute of my day, and I was able to focus on one client as opposed to several.
It was during my corporate internship experience that I decided I enjoyed both the agency and corporate PR environments and could really work in either. However, that is not always true for everyone.
Since I am in charge of our internship program at MBWC, I always encourage our interns to do both an agency and corporate PR internship. What is an ideal work environment for one intern might not be for the next. All public relations college students should do an internship to apply what they have learned in the classroom and to learn a few lessons that only work experience can teach you.



