Posts Tagged ‘Maryville’

New Beginnings for Maryville’s Own Vienna Coffee Company

Friday, January 27th, 2012

by Tyra E. Haag, @tyratuckerhaag

This first month of 2012, our blog has focused on new beginnings for the year, so I would like to turn some attention to a local company that has made an excellent start in our community.

For those of you not familiar with Maryville-based Vienna Coffee Company (VCC) (not an MBWC client), I suggest you head on over to their inviting coffee house at 321 High Street and cozy up to a delicious “cup of Joe.”

The coffee house offers free internet access, fresh baked goods, assorted retail goodies, open mic nights and hosts several local musicians and artists throughout the year.

On Jan. 4, VCC announced a new kiosk in the lobby of the Blount County branch of Pellissippi State Community College. The new kiosk will be open 8 a.m. – 2 p.m. each day. This is welcome news, I’m sure, to students and faculty who need an extra jolt of java in the morning to get their day going.

Their baristas are highly knowledgeable and can accommodate just about any request you can imagine. In fact, one chilly morning last fall, I found myself debating whether or not to order a chai tea latte or espresso. I explained my dilemma to the barista who suggested I order a “Dirty Chai” – a chai tea latte with a shot of espresso. I’d never heard of this bizarre concoction and thought her recommendation was quite unusual, but trusted her judgment anyway. Needless to say, my “Dirty Chai” was delicious and satisfied both of my cravings for tea and espresso.

Of course, this encounter offered me the opportunity to utilize one of the best PR-related strategies out there – word-of-mouth – to spread my joy over this tasty new discovery at a neighborhood coffeehouse, just down the road from my office. I look forward to hearing even more good news spread about this locally-owned company in our community.

So here’s to a New Year of new beginnings for Vienna Coffee Company. To learn more about VCC or to sign up for their monthly newsletter, visit http://www.viennacoffeeco.com/.

So, how do you win “Best in Show” anyway?

Tuesday, June 14th, 2011

by Tyra Haag
@tyratuckerhaag

Awards programs provide a great way for a company like ours to develop its own market reputation while also putting forth our work for peer review in a competitive setting. The whole process is an excellent learning experience and a way to stay toe-to-toe with best practices.

Last month, our team walked away from the Public Relations Society of America (PRSA) Volunteer Chapter awards with 12 Award of Excellence honors, including “Best in Show” – a first for the agency – for the 2010 Dandy Lions Holiday Media Relations Campaign.

Since that evening, I’m often asked, “So, how do you win ‘Best in Show’ anyway?” Several factors were involved, but the following summary offers a glimpse into the “who, what, where, when and why” of the campaign.

In 2006, Blount County native and “mom-trepreneur” Joy Forster Carver opened Dandy Lions, a unique gift and stationery boutique in the heart of downtown Maryville, Tenn.  Dandy Lions carries baby, wedding, graduation and holiday gifts, along with home décor and a variety of distinctive items for special occasions, including an extensive selection of local and regional stationery.

In late summer 2010, Carver enlisted the services of Mary Beth West Consulting (MBWC) to build her base of customers locally and promote her boutique on a more prominent level, specifically during the 2010 holiday season.  The goal: to increase holiday-related sales from the previous year. Carver desired to become the area’s go-to “guru” for gifts and stationery needs. 

Because this initial campaign needed to focus on awareness-building for the Dandy Lions brand in the local media market, MBWC created a list of media contacts and publications that would benefit from Carver’s expertise.

In addition to researching media contacts and holiday gift guide criteria, MBWC researched the publications’ editorial calendars to see which special sections would be a good fit to highlight various aspects of what the store and Carver herself had to offer in gift-giving trends, product ideas and party-planning tips.

The research allowed MBWC to suggest and actively pursue special sections, including regional and statewide holiday gift guides for Dandy Lions to be featured.

The local campaign was planned to emphasize Carver’s event-planning, party hosting and gift etiquette expertise while the statewide campaign emphasized some of the actual holiday product purchases available at Dandy Lions.

Due to the successful targeted media outreach strategies, MBWC was able to secure four columns placed in the Sunday section of local paper The Daily Times; four holiday gift guide features in local and statewide glossy magazines (At Home Tennessee November and December issues, Knoxville Magazine and Cityview), one feature in The Knoxville News Sentinel, two mentions in Blount Today; and one television feature on the local NBC affiliate, WBIR-TV – the area’s number-one ranked news station.

According to published circulation rates, more than 2.7 million impressions were generated by the local and statewide exposure. The goal of the media relations campaign and targeted outreach was to promote Dandy Lions on a more prominent local and statewide level during the holidays. By the end of 2010, Carver had more than doubled her sales from the previous year.  

MBWC thoroughly enjoyed working with Carver to promote her extraordinary boutique. What an honor it was for our contemporaries to recognize us for those efforts with the J. Carroll Bateman “Best in Show” award.

A host of our colleagues also received Awards of Excellence, Quality and Merit for their outstanding work in 2010. For more details about the 2011 PRSA V Awards, please visit:  http://volunteerprsa.org/content.php?page=Awards_of_Excellence.

Already, we are poised to enter strong work again for the 2012 awards program, given the results we’re generating for clients in the utility, education, travel / tourism and retail sectors, to name a few, so stay tuned!

On a final note, Dandy Lions recently unveiled a fantastic new website . Be sure to stop by the next time you’re in Maryville.

Mary Beth West Consulting Wins “Best in Show” and Sweeps Evening with 11 Awards at PRSA Ceremony May 12

Friday, May 13th, 2011

PRSA Honors Kevin Painter of LeConte Wealth Management with Community Service Award

Maryville, Tenn. Mary Beth West Consulting, LLC, a public relations and reputation management firm in Maryville, Tenn., won “Best in Show” and multiple top honors at the annual awards dinner of the Public Relations Society of America (PRSA) Volunteer Chapter on May 12 at Hunter Valley Farm.

The event also honored Kevin Painter of LeConte Wealth Management with the Community Service Award, which recognizes an individual or organization who has used public relations practices to improve the quality of life within East Tennessee communities.

The agency won “Best in Show” for the 2010 holiday media relations campaign for Dandy Lions as well as 10 “Award of Excellence” honors in the following categories:

  • Public Service: Blount Education Initiative
  • Media Relations: Dandy Lions 2010 Holiday Campaign
  • Public Affairs/Government: Expanding Oak Ridge National Laboratory’s Scientific User Community
  • Marketing Consumer Products: Rainscapes
  • Marketing Consumer Services (Financial): LeConte Wealth Management
  • Marketing Business-to-Business: Interactive Springboard 2010 Launch Campaign
  • Writing (Column): LeConte Wealth Management “Purpose-Built Portfolio”
  • Collaterals (Direct Mail): Rainscapes 2010 Direct Mail Campaign
  • Website (Professional Service): Rainscapes website
  • Blogs: Mary Beth West Consulting “In the Profession” Blog

Joe Bogardus, Mary Beth West, Amy Schwinge, Mallorie Mendence and Tyra Haag following the V Awards ceremony.

Interactive Springboard – a collaboration between Mary Beth West Consulting and Knoxville-based Blue Media Boutique – shared top honors for the newly redesigned Avistelé website; Avistelé Lifestyle Communities is managed by Knoxville-based RenaissancePG.

 “I’m so appreciative of the clients we’ve been privileged to serve,” said agency principal Mary Beth West. “Throughout my career, I’ve held tremendous respect for the public relations profession; my team is honored with the overwhelming response by our colleagues to recognize the work we so highly value.”

Painter – a graduate of Maryville High School and co-founder of LeConte Wealth Management– was  honored with the Community Service Award.

“Kevin has been a client for three years and a dear friend for many years longer,” said West. “Of all the colleagues I have in my age cohort in the local community, I can think of no one who takes on more community service efforts to support the non-profit, social service and arts sectors than Kevin.” 

Established in 2003 and located in the Law Building in downtown Maryville, Mary Beth West Consulting works with clients to advance their communications, relationships and reputations to meet business objectives. 

The firm’s services include integrated brand marketing communications strategies and campaigns; media, community and employee relations programs; social and interactive media strategies and program management; crisis preparedness; and special events.

New Blount Education Initiative Survey Confirms Parents Play Key Role in Influencing Students to Graduate from High School

Tuesday, May 4th, 2010

Maryville, Tenn. —   Note to parents: your children are listening. Encourage them to finish their high school education. Note to graduating seniors in Blount County: you have a jump-start on the rest of your life, with more than 90 percent of you planning further education and training after high school.

This information comes from the second annual graduating senior survey by the Blount Education Initiative (BEI), released today and including the area’s four high schools:  Alcoa, Heritage, Maryville and William Blount. Questions ranged from post-high school plans to level of interest in staying in Blount County to join the local workforce.

The survey results confirmed the vital role that parents play in influencing a child to graduate from high school. When asked “Who influenced you the most in your decision to complete high school?” 76 percent of students ranked parents as the most influential, up slightly from BEI’s 2009 study of 75 percent.

“Research consistently tells us that when parents are involved in their children’s educational lives, more positive outcomes are achieved,” said Bonny Millard, executive director of BEI. “A great deal of research is available to validate the profound benefits for both students and schools when parents and family members become participants in their child’s day-to-day educational experience.”

The BEI survey results substantiated the fact that young people look to their families, particularly their parents, to set the example and the expectation about education.

“Blount Education Initiative’s goal is to make education the number one priority in the community, but that can only be achieved if parents are aware of their role in their own child’s educational achievement and actively fulfill it,” Millard said.

The results of the survey revealed that students understand the importance of post-secondary training or education. More than 90 percent said they planned to obtain some type of training, certification or education after high school to help prepare for a career. This includes two- and four-year colleges, career technical training and military service. Only 2 percent said they planned to join the workforce immediately after high school compared to 7 percent in 2009.

Since its inception, one of BEI’s key messages is that students will have to have additional training or education after high school in order to be successful in today’s global economy.

“During the past few years, BEI has urged students to continue their education after high school to prepare for a career and ultimately a better quality of life,” Millard said.  “We’re thrilled that not only do our graduating seniors understand this message, but also that they are following up with action.”

When asked whether or not students felt prepared for life after high school, 87 percent of respondents reported they felt very prepared or somewhat prepared. Up two percentage points from last year, 82 percent of Blount County’s graduating seniors from the four high schools reported plans to attend a two- or four-year college. 

On a scale of 1 to 10, with 1 meaning “do not agree at all” and 10 meaning “completely agree,” seniors ranked their level of agreement with several statements regarding educational attainment as follows:
• “It’s important to have a high school education.”  (9.50)
• “Education should be a top priority in Blount County.”  (8.52)
• “It’s important to have a college education.”  (8.12)
• “It’s important to have job training after high school.”  (8.07)
These results were largely comparable to results from the 2009 survey.

“BEI certainly is pleased that seniors from our four high schools widely agree about the importance of graduating from high school and the need to pursue further skills and knowledge after graduation,” said Matt Murray, president of the Blount Education Initiative. 

When students were asked to rate their level of interest in staying in Blount County after high school or moving back after completing college or other training, 50 percent of the graduating seniors said they were either somewhat interested or very interested in either staying or moving back to Blount County.

ABOUT BLOUNT EDUCATION INITIATIVE:
The Blount Education Initiative’s (BEI) mission is to make education the Blount County community’s top priority by developing a sustained public awareness campaign focusing on the critical issues related to education, supporting local schools in their efforts to provide a top-notch education for all students and serving as a bridge between the educational community and businesses to develop meaningful collaborations. 
Achieving consensus about education’s vital importance, and what forms of support are required to achieve educational excellence, requires an organized, concerted campaign involving information exchange, dialogue, learning and persuasion.  That’s why BEI exists – to facilitate this process.

METHODOLOGY FOR BEI SURVEYS IN 2010:
Each of the four high schools in Blount County (Alcoa, Heritage, Maryville and William Blount) asked graduating seniors to complete a one-page written survey for BEI in March 2010.  A total of 876 surveys were completed and returned to BEI.  The survey data was not weighted.

As Earth Day Approaches, Remember the Environment

Tuesday, April 20th, 2010

By Allison Fulmer, Spring Intern—Mary Beth West Consulting, LLC

As I was driving to work this morning, I could not help but notice all of the beautiful purple, green and pink colors that Mother Nature has given us in Maryville, Tenn.  The dogwoods and flowers are blooming, and springtime is finally here.

With all of the colors and scenery to be thankful for, we need to remember to take care of our environment.  Earth Day is Thursday, April 22, and all of us should think about how to keep our community green for future generations to enjoy.

Since my first day here at Mary Beth West Consulting, I have been shown several ways our agency practices green habits.  We recycle our scrap paper, ink cartridges, newspapers and card board boxes.  We also turn off the lights when we leave the office for the day.  Even though we try to help our environment any way we can, I wanted to learn other ways to support Earth Day and educate myself on even more eco-friendly business practices.

There are many trouble-free tips any business can implement. Visit the  ENERGY STAR®  Web site for environmentally and business-savvy tips:

1. Turn off equipment, such as computers and copiers, at the end of the day.  This habit can save almost 50 percent more energy.

2. If possible, communicate through e-mail, and do not print if it is unnecessary.

3. Use recycled paper, and print on both sides if you can.

4. Bring a coffee mug to work for your beverages (Styrofoam cups are not eco-friendly, so eliminate the use of them as much as possible)

5. Use ENERGY STAR®  certified equipment; this will ensure that you are using the most cost- and energy-efficient products.

Being environmentally friendly doesn’t require a huge effort; it mostly requires us to think outside the box on what is best for our beautiful community and world.  As we step up and do our part, we’ll realize that being eco-friendly not only helps our environment, but it also saves businesses money.

For Earth Day, I am hopeful that we not only practice good habits in April, but that we make these habits permanent.  I would love to hear how your business contributes to sustaining our environment. Happy Earth Day!