A critical reflectionof an agency's culture and its qualifications is its people
-and we're especially proud
of ours.
Rebecca Bryant
President, Bryant Research, LLC
Bryant Research serves as a collaborative partner with Mary Beth West Consulting to deliver research strategies and execution for agency accounts, employing a custom blend of quantitative and qualitative methods to inform clients’ marketing communications programs and to facilitate the best business decisions.Rebecca Bryant has partnered with Mary Beth West’s team on several projects, including a full survey research project of Blount County residents in 2009 for the Blount Education Initiative and a Greater Knoxville-area market study of consumers for LeConte Wealth Management. Bryant’s and West’s companies are currently partnering on a large-scale research and communications planning project involving the scientific user communities of the Oak Ridge National Laboratories’ Spallation Neutron Source (SNS) and High-Flux Isotope Reactor (HFIR) facilities.
Rebecca Bryant leverages more than 15 years of marketing and public relations experience in client work that includes brand positioning, customer value determination, new market development and marketing strategies as well as mock jury work. As the former senior executive in charge of market research for a public relations firm, Rebecca’s expertise includes business-to-business as well as community and media relations-related research.
Her client work has included projects for Rohm and Haas, the Department of Defense, Radio Systems Corporation, University of Tennessee, North Carolina State University, Pellissippi State Community Technical College, Knox County Government, Physician’s Medical Enterprises, Pepsi Cola, ORNL Federal Credit Union, Erlanger Medical Center, Hasbro, Baptist Health System of East Tennessee, Frito Lay, Miller Brewing, Philips Consumer Electronics, Rubbermaid Office Products, BI-LO, Jones-Day et al (Washington DC Office) and Home and Garden Television.
